B M O
B a n k
New user-centered design for Newcomer to Canada
Feature
The objective: To create innovative digital capabilities to better serve newcomers to Canada and their banking needs.
My role: One of the main designs in research, wireframe creation, high-fidelity, and animation to align design with the project goal.
My process: Conducted interviews with newcomers to Canada. Doing secondary research, iterating design based on feedback and research. Conduct user testing, emphasize people’s problems, and collaborate with team members to improve the design.
SERVICE
UX/UI product design
INDUSTRY
Bank
LOCATION
Canada
We started with interviewing newcomers to Canada. They came from different backgrounds and had different purposes for coming, some came to study while others came for work.
The Problem
Our participants didn’t have a lot to say about their banking experience. But one thing was pretty clear: The decision to choose a bank in Canada is made when they are still in their home countries, and based on our observation of the newcomer's emotion state, that is the best time to sway people to choose BMO.
The Solution
We start to change our perspective and look at the bigger picture by but ourselves in the user's shoes and figuring out what they feel and do when preparing to go to another country.
newcomer's feeling
After have multiple phase of user testing for our prototype, we have a lot of positive feedback for the in-developed page.
After multiple version for the wireframe, user flow, and prototype to design the amount of information for each stage, we come to the final solution along with a design system. By providing digestible information and humanized banking experiences, we came up with a BMO for you. BMO with you is connected to the existing BMO website.
